Why there are no Winners in a Price War (other than the customer)
In a price war, where competitors with similar products, designs, and incentives compete for customers by having the lowest price, the only person that wins is the customer. Always. When allowing your...
View ArticleBasic Pricing Strategies and when to use them
There are three basic pricing strategies: skimming, neutral, and penetration. These pricing strategies represent the three ways in which a pricing manager or executive could look at pricing. Knowing...
View ArticleThe Exception in the Price War Story: Cost Leadership
Like every good rule, there’s always an exception. As previously noted, price wars are truly one-sided affairs. Your and your competitors’ prices falls due to a rush to gain market share, and in turn,...
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